William Morton Rocamora

William (Bill) Morton Rocamora died on Saturday, June 26, 2021, in Asheville, North Carolina. He was 97 years old. Bill was born on May 25, 1924, to Leon and Fan Baruch Rocamora in Asheville. His father died in 1935, when Bill was thirteen years old, but his mother continued to run the family business, which became Asheville Showcase and Fixture Company. As a young high schooler at Lee Edwards, Bill, with his brother, Leon, helped his mother in the store until Bill graduated and left to attend Georgia Tech, where he studied civil engineering. In 1942, he enlisted in the Navy, serving in the Pacific during World War II, until approximately 1947, when he was honorably discharged. After the war, Bill returned to Asheville, joining his brother and mother in the family business. He met and fell in love with Joan Sarah Zageir. They married at the newly constructed Temple Beth Ha Tephila in 1949, with Rabbi Sidney E. Unger officiating. Bill continued to work at Asheville Showcase for the next 70 years, selling the business in 2008. Over the years, it had become one of Asheville’s thriving, small businesses. Bill became well known around town and in other parts of Western North Carolina for his generous loyalty to many large and small eateries, which Asheville Showcase served. Until almost the day of his death, many of his former customers remained his friends. Bill Rocamora was predeceased in death by his wife of almost 66 years. He and his wife adored their children and grandchild. He is survived by his son Lee R. Rocamora of Blowing Rock, NC; daughter Susan J. Rocamora of Columbia, SC; daughter Jane G. Rocamora and grandson David Zageir Rocamora of Jamaica, Plain, MA, in addition to many loving nieces and nephews. The family is very thankful for Bill’s friends in Asheville, some of whom predeceased him, including those who were part of the breakfast club in North Asheville and those who continued to play tennis and run with him, even into the years where such activities were ill-advised. The family would like to thank his wonderful friends, Ron and Donna Wilburn, and the caretakers of BrightStar Care. A Graveside Service will be held at 10:00 am, Monday, June 28, 2021, in Riverside Cemetery, 53 Birch Street, Asheville, NC 28801. In lieu of flowers, donations may be made in Bill’s memory to Congregation Beth Ha Tephila (bethhatephila.org) or to any charity you wish. Morris Funeral & Cremation Care is in charge of arrangements, and condolences may be made at www.morrisfamilycaregroup.com.

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William Morton Rocamora

May 25, 1924 - June 26, 2021